Matthias Speicher
Listen first
My strategy starts in conversation with the people who charge vehicles, electrify fleets, and operate infrastructure. 5'000 direct user emails per year, over five years.
Senior Product Strategist
I build products that solve real problems.
From the reality of the people who live with them every day.
Listen. Learn. Act. Repeat.
How I work
From pattern to product
Find the structure
What looks like an isolated case almost always has a pattern behind it. My frameworks come from practice, not theory. They stick because they describe what people already experience but have not named.
Build from that
Strategy, product decisions, positioning. What I deliver holds because it is based on what customers actually do. Not what they tick in surveys.
Back into the organization
The insight goes back into the organization, so it learns and the product gets better with every round.
Customer reality as source
Europe's largest independent Škoda EV community, built as a customer-intelligence instrument.
46'000+ subscribers
8.7M views
200'000 km of real-world testing
5'000 direct user emails per year, bilingual.
“This balance between the customer perspective and our role as a manufacturer is what distinguishes Matthias Speicher’s work.”
Klaus Zellmer · CEO Škoda Auto A.S.
Go deeper
Trust-Friction Framework
Where trust in charging infrastructure breaks, and how to measure it.
Read more →Speicher elektrisiert
How an EV community becomes systematic customer understanding.
Read more →Current work
Product and market strategy in the charging market, focused on electric trucks. DRIV-E.
Read more →
