Charging Infrastructure. E-Mobility. HDV.
The market scales hardware. I scale understanding.
Most of this industry builds from assumptions about customers. I build from what customers actually do. That changes the product, the strategy, and the outcome.
Product Strategy
Customer Intelligence
Strategic Advisory
„This balance between the customer perspective and our role as a manufacturer.
That is what defines your work.“
Klaus Zellmer
.
CEO Škoda Auto a.s.
CONTENT
Latest LinkedIn posts
-
read more: Don’t be scared
Don’t be scared
Electrifying heavy-duty transport has surprisingly little to do with electricity. We can deliver it, store it, charge with it and drive on it. But then it really starts…
-
read more: Drill, baby, drill
Drill, baby, drill
In Switzerland, no logistics operator drills for oil in their own yard. And nobody builds a little refinery next to the truck garage. Yet that’s exactly what independence would look like.
-
read more: More than energy
More than energy
LinkedIn bubbles are a strange thing. Mine keeps explaining how easy the switch to electric trucks is. And then publicly wonders why so few are actually doing it.
HOW I WORK
From pattern to product
STEP 1
Listen first
I don’t build strategy from market reports. I talk to the people who charge vehicles, electrify fleets, and operate infrastructure. 5,000+ direct customer interactions per year, across four years.
STEP 2
Find the structure
What looks like an isolated case almost always has a pattern behind it. My frameworks come from practice, not theory. They stick because they describe what people already experience but haven’t named.
STEP 3
Build from that
Strategy, product decisions, positioning. What I deliver holds because it’s based on what customers actually do. Not what they tick in surveys.
THINKING
Analytival Perspectives
Speicher elektrisiert
Europe’s largest independent Škoda EV community. 42,500 members, 8 million views. A research operation, not content creation.
Trust Friction Framework
A structured approach to understanding where charging operators lose customer trust and what to do about it.
Industrializing the Charging Market
The next phase of the charging market isn’t about more infrastructure. It’s about operating it professionally.
COMING SOON