Listen first
My strategy starts in conversation with the people who charge vehicles, electrify fleets, and operate infrastructure. 5'000 direct user emails per year, over five years.
Senior Product Strategist
From the reality of the people who live with them every day.
Listen. Learn. Act. Repeat.

How I work
My strategy starts in conversation with the people who charge vehicles, electrify fleets, and operate infrastructure. 5'000 direct user emails per year, over five years.
What looks like an isolated case almost always has a pattern behind it. My frameworks come from practice, not theory. They stick because they describe what people already experience but have not named.
Strategy, product decisions, positioning. What I deliver holds because it is based on what customers actually do. Not what they tick in surveys.
The insight goes back into the organization, so it learns and the product gets better with every round.
Overview
Who I am, in three stories and one guiding line.
I did it my way. The stages, the references, the wins.
Tools from my practice, grown out of real client work.
Ongoing notes and how I see it.
Focus
Electric trucks, the depot and charging infrastructure behind them, and the economics that decide whether it works. This is where I work today.
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