Hello, I'm Matthias Speicher.

I help companies understand why their customers do what they do, and build strategies and products from that which earn trust and enable growth.

I am a product strategist. That sounds simple. It rarely is. For five years I ran Speicher elektrisiert, Europe's largest independent Škoda EV community. Over 46'000 subscribers, 8.7 million views, 200'000 km across two vehicle generations.

Built as research from the start. Every comment, every message, every complaint was a signal to evaluate. From that I built frameworks and brought them in front of the Škoda Customer Board Committee.

The industry changes, the underlying problem stays. Most organizations have more customer data than they can act on, and less strategic clarity than they need.

46'000+ subscribers
8.7M views
200'000 km documented
17 years across industries
“This balance between the customer perspective and our role as a manufacturer is what distinguishes Matthias Speicher’s work. This constructive, fair, and objective engagement at eye level measurably improves products and decisions.”

Klaus Zellmer · CEO Škoda Auto A.S.

Seventeen years across industries. Digital transformation, product strategy, operating models.

Banking Graubündner Kantonalbank
Automotive AMAG, Switzerland's largest automotive group
Enterprise Software ELO Digital Office
Full career →

My current focus is charging infrastructure. The market is scaling, but it is not earning trust. Those are two different problems with different solutions, and most CPOs are solving the wrong one.

Listen. Learn. Act. Repeat.

If you work in charging infrastructure or fleet electrification and want a sharper view of what your customers really experience, write to me.

charge@matsspeicher.com