Energy is just an invoice at the end of the month. With diesel, that was right. With electricity, it’s a missed opportunity.

Electrifying heavy-duty transport has surprisingly little to do with electricity. We can deliver it, store it, charge with it and drive on it. But then it really starts…

In Switzerland, no logistics operator drills for oil in their own yard. And nobody builds a little refinery next to the truck garage. Yet that’s exactly what independence would look like.

LinkedIn bubbles are a strange thing. Mine keeps explaining how easy the switch to electric trucks is. And then publicly wonders why so few are actually doing it.

Energy has always been a cost factor in trucking, especially diesel. A cost you endure, not a core competence you build. That’s changing right now…

Imagine you have been hauling freight since the nineties. Diesel in your blood, every route memorised.

Those logistics operators again, why don’t they just switch to electric trucks, still not getting it?

The logistics operator wants to drive, not study energy economics. He wants reliability at a price he knows, not infrastructure he doesn’t understand.

For some logistics operators, the depot is the first stop on a long journey. For others, it is the safe harbour that keeps the entire operation running.

Charging sounds simple. Plug in, wait, drive off. Until you talk to logistics operators. Then a few kilowatts suddenly become a question of survival.