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01/26 - today

Senior Product Strategist

Alpineo GmbH (independent)

Product and market strategy in the charging market, focused on electric trucks and commercial vehicles. Mandate at DRIV-E (03/26 to 06/26): charging where logistics, energy and infrastructure meet (driv-e.ch). Alongside that, independent analysis of the charging market: trust, friction, pricing, and what it takes to build infrastructure customers can rely on.

Go deeperTrust-Friction FrameworkWhy trust is the structural bottleneck of charging infrastructure, not price and not hardware. Six parts.Read the series →

Product Strategy · Customer Intelligence · Business Model Development · Go-to-Market · Charging Infrastructure

06/21 - 01/26

Founder

Speicher elektrisiert (independent)

Europe's largest independent Škoda EV community, built as a systematic customer-intelligence instrument: 46'661 subscribers, 8.7 million views, over 1 million watch hours, 200'000 km across two vehicle generations, several thousand direct user messages per year, bilingual. Run full-time from October 2024 and economically self-sustaining. Impact at management level at Škoda, public thank-you statement from CEO Klaus Zellmer. Talks to the Customer Committee of the Škoda Board of Management and at the management conference. Development of the Trust-Friction Framework.

One example of product work that lasts is the E-Guide, How-To Škoda Electric: an eight-part series explaining an electric car from first touch to remote parking, in German and English. One year after launch: 983'000 views, around 112'000 hours of watch time, 99.6% positive ratings. Three quarters of external views on the German channel come through Google search, and a year after release the series still draws over 1'000 views a day. A product that keeps working long after it was finished.

Go deeperSpeicher elektrisiertFive years of customer intelligence from a 46'000+ member Škoda EV community, and what follows from it for product strategy.Read the series →

Customer Intelligence · Voice of the Customer · Product Strategy · Content Strategy · Community Building

10/22 - 09/24

Senior Product Owner Digital Portals

Graubündner Kantonalbank

Built and steered an interdisciplinary value-stream team in a regulated banking environment, with a customer-centric end-to-end approach. Prepared decision foundations for digital channel strategy and mobile banking (finnova core banking system); presented value stream management at executive board level. Business Alignment concept within the IT strategy. Member of the management cadre, promoted to Senior Product Owner in January 2024.

Product Ownership · Product Strategy · Stakeholder Management · Value Stream Management · Digital Banking

04/21 - 06/22

Product Owner Digital Business Models

AMAG Corporate Services AG

Product Owner of Aquacar and Regression Model, with functional lead of the product team. Aquacar from idea to market-ready product with real purchases, in the drained used-car market of 2021: free valuation without giving up personal data, with a binding purchase offer. Best of Swiss Apps 2021, Silver, Business Impact. Direct report to the CIO/CDO, ownership of the digital business models agenda. Product visions, business cases, roadmaps.

Product Ownership · Digital Business Models · Business Case Development · Stakeholder Management · Agile Transformation

02/18 - 03/21

Strategic Product and Organisational Consultant

Alpineo GmbH (self-employed)

MICADO (City of Zurich): scalable ECM platform for 10'000 users, updating an instance cut from 4 to 6 hours to under one, over 90% automated, incident response time halved, 20% more tasks per week, instances doubled at unchanged operational headcount. RMS-API (City of Zurich): first standardised interface to the records management systems across 60 ECM instances. MARVEL (City of Zurich): 70% less administrative effort, follow-on funding secured. Team JIVE, Primeo Energie.

Product Ownership · Product Strategy · Agile Coaching · Stakeholder Management · Business Process Design

07/15 - 11/17

Head of Projects & Services

ELO Digital Office CH AG

Line management and functional lead of the Projects & Services department, strategic project organisation and build-up of the solution portfolio. Coordination of technical topics at manager level within the ELO group. Key account City of Zurich: instrumental in securing the city-wide ECM rollout.

Team Leadership · Key Account Management · Project Portfolio Management · Stakeholder Management · Solution Design

01/12 - 06/15

Team Lead / Senior Consultant

ELO Digital Office CH AG

Project lead for mid-size and large implementations, from January 2014 functional lead of the consulting team. Presales, tenders, RFIs.

Project Management · Team Leadership · Presales · Requirements Engineering · Consulting

10/11 - 12/11

Consultant

smartPS GmbH

Project-based ECM engagement before relocating to Switzerland.

ECM Consulting · Project Management

05/09 - 09/11

ECM Consultant / Project Manager

Optimal Systems Vertriebsgesellschaft

Project lead on DMS/ECM rollouts, focused on public administration.

ECM Consulting · Project Management · Requirements Engineering

2020

Professional Scrum: PSPO I, PSPO II, PSM I, PSM II (scrum.org)

2016-2017

Diploma in Business Administration NDS HF, Bachelor of Applied Science General Management (HSO Rapperswil)

2013-2014

IPMA Level D (GPM/SPM)

2006-2009

Business Informatics, University of Siegen (no degree)

2001-2003

Intermediate diploma Business Informatics, University of Siegen

1999-2001

Industrial Clerk (IHK)

“I have always valued our conversations, even when you challenged us. That was a good thing, because behind your questions and criticism stood the voices of many Škoda drivers. You helped us get better.”Klaus Zellmer · CEO Škoda Auto A.S. · January 2026

Public statement on the conclusion of Speicher elektrisiert.

Watch the statement (from 8:25, in German) →

Primeo Energie confirms that the relaunch of its document management system is substantially owed to this collaboration, and that a near-stranded project and an investment already written off were recovered.

D. Baier, Member of the Executive Board, Primeo Management AG

The JIVE development team describes the journey from solo contributors to an agile development team, and the lasting anchoring of the customer perspective in development decisions.

JIVE development team