LinkedIn Post Archive
Here you find all my LinkedIn Posts. Also available in german
-
Electrifying heavy-duty transport has surprisingly little to do with electricity. We can deliver it, store it, charge with it and drive on it. But then it really starts…
-
In Switzerland, no logistics operator drills for oil in their own yard. And nobody builds a little refinery next to the truck garage. Yet that’s exactly what independence would look like.
-
LinkedIn bubbles are a strange thing. Mine keeps explaining how easy the switch to electric trucks is. And then publicly wonders why so few are actually doing it.
-
Energy has always been a cost factor in trucking, especially diesel. A cost you endure, not a core competence you build. That’s changing right now…
-
Imagine you have been hauling freight since the nineties. Diesel in your blood, every route memorised.
-
Those logistics operators again, why don’t they just switch to electric trucks, still not getting it?
-
The logistics operator wants to drive, not study energy economics. He wants reliability at a price he knows, not infrastructure he doesn’t understand.
-
For some logistics operators, the depot is the first stop on a long journey. For others, it is the safe harbour that keeps the entire operation running.
-
Charging sounds simple. Plug in, wait, drive off. Until you talk to logistics operators. Then a few kilowatts suddenly become a question of survival.
-
There are logistics companies the market builds electrification solutions for. And then there are the others. Mike Ritter calls them the „wild“ ones. What he told me changed how I see this market.
-
There are charging operators who build for their own requirements. And those who build for the needs of their customers. One of them will win.
-
The charging industry didn’t invent charging. It electrified refuelling by simply swapping petrol for electricity.
-
BYD’s newest tech can charge an EV to 97 percent in under 10 minutes. The reaction almost everywhere is excitement. Mine is rather mixed. I think we’re solving the wrong problem, just faster.
-
Every charging location looks like a nail when you only have a hammer in your toolkit.
-
„The best charging experience is one you don’t notice.“ It sounds like I have very low standards. 👀 The opposite is true. 💥
-
Denmark just told us something important about electric vans: 30.9% of all new van registrations in 2025. Up from 15.3% the year before. That’s a market moving over its tipping point. And now what?
-
Matthias, you always criticize apps and subscriptions but not all are bad…are they? There must be some doing it right, right?
-
Your charging subscription doesn’t make loyal customers. It makes them your hostages with a discount trying to escape whenever possible.
-
Every charging provider has an app. I call that Appflation. And I think most of these apps exist because those companies believe they need one, not because the customer asked for it.
-
Charging is an amenity. Charging does not have amenities.
-
For me trust in charging should be a built in system property and not some fancy marketing words. And sometimes it breaks in real time with real consequences.
-
The first company that understands it’s not selling electricity and not building a ‚charging experience‘ but helping people arrive without worry, stress or hassle, that company wins this race.
-
Your charger screen tells you what’s happening. It never tells you why and almost none of it helps you when something goes wrong.
-
HPC (fast charging) utilisation reaches 9.4% in 2025. And everyone is talking about more charging parks for passenger cars. While quietly, the real solution is emerging somewhere else.
-
Nobody would siphon the diesel out of their car and pour it into their home heating. Even though a combustion engine is basically a giant heater on wheels. An EV is different, but only if we stop settling for „cope with it.“
-
We charge our phones in the car and don’t even think about it. But charging the car itself? That instantly feels like an annoying chore. Strange, isn’t it?
-
I hear and read it all the time: charging should be like refueling. But I say: no, it shouldn’t be. You might ask now: But what should it be instead?
-
More chargers won’t fix your utilization problem. We are post Coverage Wars. But what now?