# Matthias Speicher > Senior Product Strategist based in Mels, Switzerland, focused on charging infrastructure and electric trucks. Built and led Speicher elektrisiert, Europe's largest independent Škoda EV community (46'000+ subscribers, 8.7 million views, five years of direct user research). Developed the Trust-Friction Framework, a model for why trust is the structural bottleneck of charging infrastructure. Seventeen years across banking, automotive, and energy. Currently working with DRIV-E on electric truck charging strategy. Contact: charge@matsspeicher.com. LinkedIn: https://www.linkedin.com/in/matthias-speicher/. This site is fully bilingual, English at the root, German under /de/. The pages below are listed in English; every one has a German equivalent reachable from the page itself (language switch in the top navigation). ## Core pages - [About](https://www.matsspeicher.com/about): Who Matthias Speicher is, told through three stories, plus how he works. - [How I build](https://www.matsspeicher.com/how-i-build): A curated selection of what Matthias Speicher builds with AI as an amplifier, grouped into software, systems, data, media, websites and tooling. Software includes SPEDITION (a browser game that simulates electrifying a haulage business), a vendor-agnostic fleet and depot electrification calculator, a white-label client calculator suite, a commonhold-accounting prototype, and Speicher.OS (a concept for shared control of a battery between logistics and energy trading). Systems include a personal AI team of ten specialised roles, a 27-thinker advisory board, a bilingual voice system, and an automated user-mail analysis. Plus an e-truck database built from public sources, media pipelines (video production, AI avatar and lip sync, image and video generation, python-pptx presentations), the websites evspeicher.eu and matsspeicher.com, and local voice input tooling. The page closes with his working method: built-in anti-sycophancy, adversarial testing (refute the thesis rather than confirm it), his own style and anti-AI rules, and automated tests that turn generated code into software. - [Fleet calculator showcase](https://www.matsspeicher.com/how-i-build/fleet-calculator): A worked showcase of the vendor-agnostic depot electrification calculator, with a 27 second screen recording, the natural-flow walkthrough (describe the fleet in plain sentences, get a yes or no on the grid connection, see the measures that make it work, the cost breakdown and the honest framing of the limits) and the expert mode (fleet by vehicle, weekly plan, depot, full economics). - [SPEDITION showcase](https://www.matsspeicher.com/how-i-build/spedition): The management game about a haulage business switching to electric, and the product decisions behind it: margin calibrated to a realistic two to four percent, short-term moves punished by the model, no AI opponent but an abstract market, truck generations rather than individual models, software as a passive upgrade, and a simulation bot used to calibrate the balance. - [E-truck database showcase](https://www.matsspeicher.com/how-i-build/e-truck-database): The curated database of real electric truck consumption and range figures, with the decisions that shape it: a source per entry, values that cannot be evidenced stay null rather than estimated, and three generic trucks derived from the 28 real ones for the guided entry point. - [Experience](https://www.matsspeicher.com/experience): Nine career stations since 2009, one pattern: hired for a narrow box, built the bigger job out of it. Senior Product Strategist at Alpineo GmbH (charging market, electric trucks, mandate at DRIV-E); founder of Speicher elektrisiert; Senior Product Owner Digital Portals at Graubündner Kantonalbank; Product Owner Digital Business Models at AMAG (Aquacar, Best of Swiss Apps 2021 Silver, Business Impact); strategic product and organisational consulting for the City of Zurich (MICADO, RMS-API, MARVEL); earlier ECM roles at ELO Digital Office, smartPS and Optimal Systems. Includes education and certificates, and references, among them a public statement from Škoda Auto CEO Klaus Zellmer. - [Methods](https://www.matsspeicher.com/methods): Named frameworks and tools developed from practice, starting with the Trust-Friction Framework. - [E-Mobility](https://www.matsspeicher.com/e-mobility): Current work, the Trust-Friction Framework, the Speicher elektrisiert community, and related writing, bundled on one page. - [Thoughts](https://www.matsspeicher.com/gedanken): A hub for longer series and shorter dated posts on the charging market, electric trucks, and EV mobility. Series: Charging is not refuelling (below); Truck charging and Cars and electric mobility are in preparation. The [archive](https://www.matsspeicher.com/gedanken/archive) holds the short-form posts, tagged by topic. ## Trust-Friction Framework A six-part series on why trust, not price or hardware, is the structural bottleneck of charging infrastructure economics. - [Series overview](https://www.matsspeicher.com/trust-friction-framework) - [Part 1: Why charging infrastructure is a trust system](https://www.matsspeicher.com/trust-friction-framework/why-charging-infrastructure-is-a-trust-system) - [Part 2: Why users don't pay for kilowatt-hours, they pay for trust](https://www.matsspeicher.com/trust-friction-framework/why-users-dont-pay-for-kilowatt-hours) - [Part 3: Why charging infrastructure doesn't fail on price](https://www.matsspeicher.com/trust-friction-framework/why-charging-infrastructure-doesnt-fail-on-price) - [Part 4: Why utilisation and trust are two sides of the same system](https://www.matsspeicher.com/trust-friction-framework/why-utilisation-and-trust-are-two-sides) - [Part 5: Why growth is not a strategy and charging operators need to choose now](https://www.matsspeicher.com/trust-friction-framework/why-growth-is-not-a-strategy) - [Part 6: How to spot trust erosion before utilisation answers for it](https://www.matsspeicher.com/trust-friction-framework/how-to-spot-trust-erosion) ## Built for the Everyday A six-part series on why products are bought for the exception but judged in everyday use, and how to design reasons to stay rather than just reasons to buy. Covers the trust account, the Customer Journey from Hell, journey ownership, the feedback spiral, the Value Proposition Canvas, and positioning as subtraction. - [Series overview](https://www.matsspeicher.com/built-for-the-everyday) - [Part 1: Why products fail in everyday use, not in the exception](https://www.matsspeicher.com/built-for-the-everyday/why-products-fail-in-everyday-use) - [Part 2: How to prevent everyday friction before the customer feels it](https://www.matsspeicher.com/built-for-the-everyday/how-to-prevent-everyday-friction) - [Part 3: Why no one owns the customer journey, and what it costs](https://www.matsspeicher.com/built-for-the-everyday/why-no-one-owns-the-customer-journey) - [Part 4: Why feedback is a spiral, not two circles](https://www.matsspeicher.com/built-for-the-everyday/why-feedback-is-a-spiral) - [Part 5: What customers really want, and why they rarely say it](https://www.matsspeicher.com/built-for-the-everyday/what-customers-really-want) - [Part 6: Positioning is subtraction](https://www.matsspeicher.com/built-for-the-everyday/positioning-is-subtraction) ## Charging is not refuelling A seven-part series (part of Thoughts) on why the charging market follows its own rules and the petrol station logic misleads it, seen from the user, operator and market perspective. Covers the industrialisation of the market, why charging should follow parking, the economics of charging parks, journey vs. destination charging, app sprawl (Appflation), and the multi-layer revenue model that turns a charging park into a platform. - [Series overview](https://www.matsspeicher.com/charging-is-not-refuelling) - [Part 1: Why the charging market has to be industrialised first](https://www.matsspeicher.com/charging-is-not-refuelling/why-the-charging-market-has-to-be-industrialised-first) - [Part 2: Why charging shouldn't be like refuelling](https://www.matsspeicher.com/charging-is-not-refuelling/why-charging-should-not-be-like-refuelling) - [Part 3: Why charging parks aren't petrol stations](https://www.matsspeicher.com/charging-is-not-refuelling/why-charging-parks-are-not-petrol-stations) - [Part 4: Journey and destination, two ways to charge](https://www.matsspeicher.com/charging-is-not-refuelling/journey-and-destination) - [Part 5: Appflation, why every charging app should solve a problem it usually doesn't](https://www.matsspeicher.com/charging-is-not-refuelling/appflation) - [Part 6: Why a charging park sells its electricity more than once](https://www.matsspeicher.com/charging-is-not-refuelling/why-a-charging-park-sells-electricity-more-than-once) - [Part 7: From electricity seller to platform](https://www.matsspeicher.com/charging-is-not-refuelling/from-electricity-seller-to-platform) ## Speicher elektrisiert An eight-part (English) / eleven-part (German) analysis of how an independent EV community became a customer-intelligence instrument, and what that means for product strategy in the charging market. - [Series overview](https://www.matsspeicher.com/speicher-elektrisiert) ## Legal - [Imprint](https://www.matsspeicher.com/imprint) - [Privacy Policy](https://www.matsspeicher.com/privacy-policy)